Long lines are un-spent money
Time customers spend standing in line is time they aren’t shopping — and visible lines turn some shoppers away entirely. Put in your own numbers and see what a virtual queue could be worth. Every assumption is yours to adjust.
Your numbers
How many customers you serve on a typical day.
How long a customer actively shops or browses.
Average basket ÷ shopping hours. $60/hr ≈ a $30 basket over 30 minutes.
The wait a customer spends physically in line today.
Not all freed waiting time becomes browsing — 30% is a conservative guess.
Shoppers who skip the store or the purchase because the line looks long or blocks aisles.
Customers who come back more often when checkout stops being painful.
Estimated with SiteCheckin
Where it comes from
- Line time turned back into browsing$450/day
- Walk-aways no longer lost to visible lines$90/day
- Extra visits from a better experience$135/day
These are estimates from the model above using YOUR inputs — every assumption is adjustable, nothing is a guarantee. The model is additive (no compounding) to stay conservative.